Purina Pro Plan Complete Essentials
Manufacturer: Purina Pro Plan
The Purina Pro Plan Complete Essentials (Purina Pro Plan) earned a technical score of 91.7/100 (rated 🌟 Superior Quality) under the independent My Pet Magazine methodology, which combines the IDNM nutrient density index (100 pts) and the IPFI ingredient purity index (82 pts). On a dry-matter basis, this food for dogs delivers 32.95% protein and 15.91% fat. The analysis is computed by algorithm, with no payment or interference from brands.
Nutritional Analysis
Dry-Matter Composition
Composition and Energy
Values as declared in the manufacturer guaranteed analysis (as-fed basis — as printed on the bag).
| Nutrient | Value |
|---|---|
| Crude protein | 29 % |
| Crude fat | 14 % |
| Crude fiber | 3 % |
| Moisture | 12 % |
| Metabolizable energy | 3672 kcal/kg |
How much to feed per day
Estimated daily serving (g/day) based on the metabolizable energy of this food (3672 kcal/kg) and the maintenance energy requirement (RER) of the dog by body weight. Adjust according to veterinary guidance — the formula does not account for activity level, neutering or individual clinical conditions.
| Weight of the dog | Energy requirement | Recommended serving |
|---|---|---|
| 5 kg | 206 kcal/day | 56 g/day |
| 10 kg | 327 kcal/day | 89 g/day |
| 20 kg | 521 kcal/day | 142 g/day |
| 30 kg | 684 kcal/day | 186 g/day |
| 40 kg | 829 kcal/day | 226 g/day |
Formula: energy requirement (kcal/day) = 70 × weight(kg)^0.67 [RER — Resting Energy Requirement; the same formula used by the My Pet Magazine cost calculator]. Serving (g/day) = energy requirement ÷ (kcal/kg of the food ÷ 1000). Sources: FEDIAF Nutritional Guidelines 2024 / NRC 2006.
Ingredients
- 1Chicken
- 2rice
- 3poultry by-product meal
- 4soybean meal
- 5corn protein meal
- 6whole grain corn
- 7whole grain wheat
- 8beef fat preserved with mixed-tocopherols
- 9corn germ meal
- 10barley
What we like
- ✓conservantes naturais
- ✓probióticos
- ✓carnes frescas
Points of concern
- ⚠proteína anônima
shop.purina.com — verificado 2026-08-30
Frequently asked questions about Purina Pro Plan Complete Essentials
- What is the technical score of Purina Pro Plan Complete Essentials?
- Purina Pro Plan Complete Essentials (Purina Pro Plan) scores 91.7/100 under the My Pet Magazine methodology — a weighted average of the IDNM nutrient density index (100 points) and the IPFI ingredient purity index (82 points), by the formula (IDNM × 0.55) + (IPFI × 0.45). The analysis is 100% algorithmic, with no interference from brands.
- How much protein does Purina Pro Plan Complete Essentials have?
- On a dry-matter basis (removing the effect of moisture), Purina Pro Plan Complete Essentials has 32.95% protein and 15.91% fat. Converting to a dry-matter basis allows a fair comparison between foods for dogs with different moisture levels.
- Is Purina Pro Plan Complete Essentials a good food for dogs?
- Under the My Pet Magazine classification, Purina Pro Plan Complete Essentials is "Superior Quality" (score 91.7/100). Strengths: conservantes naturais, probióticos, carnes frescas. Points of concern: proteína anônima. Talk to a veterinarian before changing the diet of your dog.